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OUR STORY

Background

Future Kwaai Records is a groundbreaking record label, clothing brand, and mixed media company at the intersection of music, technology, and inclusivity. Founded in 2020 by Umlilo Siya Ngcobo, Future Kwaai is dedicated to amplifying the voices of queer and gender non-conforming artists in South Africa while pushing the boundaries of AI, VR, and emerging tech in music and art.

Since its inception, Future Kwaai has been a pioneer in digital innovation and representation, producing South Africa’s first VR music video, curating the first all-queer compilation album, and co-hosting the Boiler Room x Ballantine's True Music Studios, LeGrand Ball live streamed from Soweto in 2023 with The Fam and Tint Studios. Beyond music, Future Kwaai co-founded the LeGrand Queer Arts Festival, a first-of-its-kind event blending live music, VR/XR, dance, physical theatre, and immersive storytelling at Tshimologong Cultural Precinct.

Visit the Future Kwaai Youtube page

Branding

We offer a unique combination of innovation and cultural insight, with expertise in music, art, fashion, and digital media. This allows us to form authentic collaborations that blend creativity with technology.

Storytelling

We are storytellers who weave complex narratives across music, film, documentary, TV, and media, drawing on a unique perspective to highlight issues of identity, culture, and social justice.

DESIGN

Our design aesthetic merges 3D technology, AI, sound design, and visual video artistry to create immersive, futuristic worlds that balance high-tech innovation with a bold, expressive edge.

Consulting

We bring a versatile skill set across various media, seamlessly blending music, visual art, 3D technology, and digital storytelling to craft impactful, multidimensional experiences that captivate and engage.